Zaraguza 2015

GET INSPIRED BY WHAT THESE BRAVE MARKETERS ACHIEVED IN JUST 12 MONTHS.

2015 was marked by the successes of Fofola, Majk Spirit, True Coffee Lovers, Heineken City Symphony...

JANUARY

THE GIFT THAT WON OVER ADVERTISING BLOGS

Our Offline Gloves were listed by ThirdWunder as one of the top 10 agency Christmas campaigns of all time. Our gift for overextended marketers was written about in 18 countries around the world, including in well-known TrendHunter and prestigious Directory Magazine. The gloves also became a finalist in the “Design” category at the Golden Hammer Festival.
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FEBRUARY

ZARAGUZA MAKES NEWS IN JAPAN

In its regular “Worldwide Creator’s Archive” column, the Japanese magazine Web Designing introduced a 5-page profile on Zaraguza’s creative campaigns. Wow!

APRIL

MAGGI IS WORTH A MILLION

Our campaign for MAGGI, where we surprised mums with their very own cookbooks, recorded more than 1.7 mil. views in the Czech Republic and Slovakia and was also the most-shared campaign content on the Maggi Facebook page.
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MAY

AXE AMONG THE MOST SUCCESSFUL YOUTUBE CAMPAIGNS IN EUROPE

According to Google, our campaign featuring Majk Spirit – AXE label of the 21st century had “one of the highest brand awareness impact in Europe”. Thank you!
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STYLISH TOAST ON ITS WAY TO SEE THE WORLD

This unique campaign – combining food with fashion – also found a large audience abroad, as Leerdammer plans to bring this campaign to other foreign markets. This brand was also one of the first to use Czech and Slovak bloggers and Youtubers for its communications.
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A MAP THAT GOT ON TO THE PAGE OF .NET AND WON FWA AND PIAF
The famous .net magazine, “the world’s best-selling magazine for web designers and developers”, dedicated 4 pages to introducing our successful Heineken City Symphony campaign, which was awarded an FWA prize and a gold at PIAF in the “Brilliant execution” category.
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JUNE

CAMPAIGN THAT MADE MAYBELLINE NUMBER ONE AGAIN

After several years, Maybelline was once again a leader in the Czech market. This was all thanks to the first offline photo filters – Valencia, Lo-Fi, X Pro II, Inkwell, and Nashville – that we took from Instagram out into the real world just for this brand.
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RECORD SALES FOR RAJEC AFTER "FOOLS" CAMPAIGN

Our task was to engage fans of this brand, inspiring them to participate in a series of runs in which Rajec serves a partner. However, the “Fools” campaign was so successful that its video had more than a million views, as sales of Rajec 0.75l grew by a staggering 19 % (at the same time, the entire NFW Impuls category only grew by 11 %). Wow!
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JULY

WE RENAMED KOFOLA

For the first time in its 55-year-old history, Kofola was renamed. Up to 6.3 million half-litre bottles called Fofola were distributed on the market. What a big move!

AUGUST

FOFOLA BECOMES THE MOST SUCCESSFUL CAMPAIGN IN THE BRAND’S HISTORY
According to Nielsen Admosphere, Fofola became the all-time favourite campaign in the Czech Republic. In Slovakia, through measuring emotion tracking via the Emotion ID, it outpaced all advertisements watched up until this point. After almost 30 million views (the value of organic views exceeded 327,000 EUR), more than 4,000 fan videos, a slogan that people used in their everyday lives, and moreover, record sales – all these helped make Fofola a unique icon.
SEE RESULTS OF THE EMOTION EVALUATION

SEPTEMBER

OUR APP FOR FOFOLA BECAME THE MOBILE AD OF THE YEAR

According to the Stratégie evaluation, the Fofola Keyboard (Fofola klávefnica), downloaded on Google Play and the App Store by more than 83,000 people, became the best mobile ad of the year in Slovakia.
CASE STUDY

OCTOBER

EVEN A TRADITIONAL BRAND CAN BE LISTED ON THE YOUTUBE TRENDS CHART

With more than 2.5 million views, the True Coffee Lovers campaign became an internet hit and was the only Slovak advertisement to be ranked on the YouTube Trends Chart.
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ZARAGUZA BRAVE TOUR

Thanks to our daring campaigns, we made it on the cover of Forbes – the first advertising agency in Slovakia to do so. We also gave lectures about our work to more than 1,000 students during the year. Our lecture at Masarykova University in Brno was attended by more than 330 people. We continued in Bratislava at UK, the University of Economics, the TREND Marketing Summit, the Night Of Chances, the Nitra Cirkulátor, at UCM in Trnava, Týden podnikání (Entrepreneurship Week), and a Google conference in Prague.
SHOPEXPO 2015 PRESENTATION

NOVEMBER

THE FIRST SLOVAK AGENCY WITH A GOLDEN EFFIE FROM THE CZECH REPUBLIC

Through our Fofola campaign, we became the first Slovak agency ever to win an EFFIE in the Czech Republic, and a gold one at that. Several days later, we reaffirmed this prize at the Slovak EFFIEs. See the complete figures for the campaigns in the Czech Republic and Slovakia.
APPLICATION FOR EFFIE SK|EFFIE CZ
THE BLOGGER OF THE YEAR IN THE MOST SUCCESSFUL OLYMPUS CAMPAIGN

A video for the "Style Life" campaign featuring the Youtuber Nicole, one of the authors of the blog “A Cup Of Style”, proved to not only be the most successful contribution of the year on the Olympus Facebook page, but also among its competitors.
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DECEMBER

WE BEAT YOUTUBE REWIND AND THE ADS LEADERBOARD

In its YouTube Rewind project, Google published the most popular videos of 2015. Only two advertisements made it onto the world TOP 10; on the Czech chart, five ads made it, and all of them were ours! The Kofola spots occupied the first four places, surpassing big names like ViralBrothers or GoGo. On another chart listing the most successful ad spots – the Ads Leaderboard 2015 – we had 10 ranked among the first 15.
ŠKODA AUTO REIGNS KING OVER THE SOCIAL NETWORKS

For ŠKODA AUTO Czech Republic, we had been managing their social networks for 2 years already, but now we had good reason to celebrate. In 2015, the Skoda Facebook page became number one among all car factories, measured not only by the number of fans but also by the number of interactions. We were also among the leading brand profiles on Instagram.
THE GOLDEN PIG ENTERS THE STOCK EXCHANGE

For Kofola, we created a statue of a Golden Pig to commemorate their joining the Prague Stock Exchange at the end of the year. The unveiling of this parody of the famous statue of a bull from Wall Street was covered by reporters from ČT, Mladá Fronta, Hospodárske noviny, and other large media outlets.
ČT24 REPORT
ZARAGUZA AMONG THE TOP EMPLOYERS

You don’t need to be large – you can make do just by being brave. This was the reason why Zaraguza ranked among the TOP 20 most desired employers in Slovakia for students!
ENTIRE CHART