Multichannel campaigns for innovative marketers

We create experiences that transform brands and make businesses grow in amazing and fun ways.

Work

  • Kofola

    NON-ALCOHOLIC BEVERAGE

    CREATIVE USAGE OF INTERNET CELEBRITY

    Millions of views, huge media coverage & Tuna – the dog that melts your heart. It’s the most successful Kofola campaign in history.

    all videos   
    CREATIVE USAGE OF INTERNET CELEBRITY
  • Zaraguza

    Special direct mail

    Media from all around the world has covered Offline Gloves - special Christmas gift for our clients, which allows you to experience unforgettable offline holidays.

    See a case study
    Special direct mail
  • Aknecolor

    Acne cream

    Cultural insight strategy

    The most successful Aknecolor campaign ever increasing sales by 22%.

    See a case study
    Cultural insight strategy
  • Fun rádio

    Radio station

    Promotional contests

    We created a listen-to-win contest that connected Fun radio’s broadcast with its website. This attracted more, regular listeners and increased market share.

    Promotional contests
  • Ice & Fire

    Alcoholic beverage

    Innovative brand launches

    Turn heads and get people talking. We linked an interactive flame-throwing billboard with the brand’s website and social media. Anyone could trigger the flames and icy mist with tweets and likes.

    See a case study
    Innovative brand launches
  • Martinus

    Online bookshop

    Creative social media solutions

    For the first time in history, we published an entire book in a sole Facebook status. This is a prime example of our out-of-the-box approach to social media.

    See a case study
    Creative social media solutions
  • ŠKODA

    Auto Financing

    service communication strategies

    We launched a new SKODA service in a cross-media campaign and achieved their annual goal in only one and a half months.

    service communication strategies
  • Tatra banka

    Concepts to relate to today’s youth

    We have managed to capture the attention of the modern teenager and through unorthodox financial education significantly increase the number of youth accounts.

    See a case study
    Concepts to relate to today’s youth
  • STP

    CHOCOLATE

    Chocolate rejuvenation

    We created the first chocolate that plays music. Thanks to this Studetska pecet is now attractive even for a younger target group.

    Chocolate rejuvenation
  • Olympus

    Compact cameras

    Blogger of the year in the most successful Olympus campaign ever

    Video for a campaign „Stylish life“ starring youtuber Nicole, one of the authors of A Cup Of Style blog, was the most successful post of the year not only on Olympus’ Facebook page but even among the competition.

    See Photobrick case study    See Photohelmet case study   
    Blogger of the year in the most successful Olympus campaign ever
  • Axe

    FRAGRANCE FOR MEN

    AXE’s most successful YouTube campaign in Europe.

    According to Google our campaign AXE 21st Century Etiquette starring rapper Majk Spirit has one of the highest brand awareness impacts in Europe.

    all videos   
    AXE’s most successful YouTube campaign in Europe.
  • Heineken

    BEER

    Innovative usage of a map

    First realtime sound map of Prague belongs to the top 10 best campaigns in the Czech Republic in 2015.

    See a case study
    Innovative usage of a map
  • Maybelline

    MAKE-UP

    Campaign that actually sells.

    We introduced the first offline filters in the world. Girls were able to download their favourite Valencia, Lo-Fi, X Pro II and Inkwell thanks to Maybelline’s limited product boxes.

    See a case study
    Campaign that actually sells.
  • Maggi

    COOKING

    Maggi’s suprise for moms

    We surprised Czech moms with their own cookbook in our campaign. It reached more than 1,7 million views both in the Czech Republic and Slovakia and also happened to be the most shared campaign content on Facebook.

    Maggi’s suprise for moms
  • Leerdammer

    TOAST CHEESE

    A toast can be fashionista too

    Our unique campaign was loved even abroad. As one of the first domestic campaigns we used Czech and Slovak bloggers for promotion.

    See a case study   
    A toast can be fashionista too
  • Fortuna

    ONLINE BETTING OFFICE

    The most successful Fortuna’s campaign so far.

    We hid 10 000 tickets for World Hockey Championship into a safe and waited for Fortuna customers to open it using only their knowledge.

    See a case study
    The most successful Fortuna’s campaign so far.

Brands

Zaraguza Bratislava

  • Fun rádio
  • Heineken
  • Kelt
  • Kofola
  • Martinus
  • Microsoft
  • Popradská
  • Profesia
  • Raiffeisen
  • Rajec
  • Semtex
  • Tatra banka
  • Zlatý bažant

Zaraguza Prague

  • AXE
  • Finlandia
  • Flora
  • Fortuna
  • Kofila
  • Loreal
  • Leerdammer
  • Margot
  • Maybelline
  • Magnum
  • Maggi
  • O2
  • Orion
  • Olympus
  • Škoda
  • Studentska pecat
  • Sushitime
  • Staropramen
  • Tchibo

Agency

  • Zaraguza Bratislava and Zaraguza Prague are a new type of full service advertising agency focused on long-term communication with great media coverage.

  • Facebook rated Zaraguza one of the ten best agencies in the world to use it the most creatively and awarded it the Silver Facebook Studio Award.

  • The agency has the FILIP award for the most creative person of the year from the Art Directors Club Slovakia and the Cyber Young Lion award from Cannes Lions, yeah.

"We are proud and honored to have Zaraguza Digital as part of the winner's circle."
Christina McBride global agency marketing / Facebook
  • ZARAGUZA was the most awarded ADMA (Association of digital marketing agencies) agency in the national creative contest “Zlatý klinec” in 2010, 2011, 2012, 2013.
  • Winners of Golden Drum, EUROBEST, PIAF, Festival of Media, EFFIE, FLE media awards, EFFIE Slovakia and many more.
  • Strategists, Ideamakers, Designers, Data Analytics, and technologists who share a passion for creating amazing cross-channel ideas.

Contact

Zaraguza
Bratislava

+421 910 810 222 Ružová dolina 8, 821 09 Bratislava, Slovak Republic

Zaraguza
Prague

+420 602 572 038 Mezibranská 1579/4, 110 00 Prague, Czech Republic